Competitive Advantage, Value Capture, and Monetization Strategy for Digital and AI-Enabled Firms
Academy of Management PDW
Saturday, August 1, 2026, 09:00 - 13:00 EDT, at the Pennsylvania Convention Center Auditorium 100 Level: 122B
AOM web link: https://events.aom.org/events/aom-2026/session/MsWSyKhqnNr0EY7ZuhRu2
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PARTICIPATION IN THE ROUNDTABLE DISCUSSIONS (PART 3) REQUIRES A SHORT SEPARATE REGISTRATION VIA THE FOLLOWING LINK:
https://forms.gle/rW9hwAqMrRubXbDH6
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Organizers:
- Anparasan Mahalingam, Syracuse University
- Richard Makadok, Ohio State University
Part 1: Keynote Speakers
- Elena Plaksenkova, Ohio State University
- Andrei Hagiu, Boston University
- David Gaddis Ross, University of Florida
- Aseem Kaul, University of Minnesota
- Elena Novelli, University of London
Part 2: Panel Discussion
- Raphael Amit, University of Pennsylvania
- Jay Barney, University of Utah
- Eric van den Steen, Harvard Business School
- Kathleen Eisenhardt, Stanford University
- Marshall Van Alstyne, Boston University
Part 3: Breakout Group Discussions (REQUIRES SEPARATE REGISTRATION)
- The purpose of these breakout group discussions will be to brainstorm and refine ideas for future research projects relevant to the workshop topic.
- Each breakout group will have several audience members, along with 1 or 2 of the panelists or speakers, who will facilitate the breakout group's discussion.
- Any participant who would like to join the roundtable breakout sessions is invited in advance to complete the following online form with their name, title, institutional affiliation, and email address by Friday July 24: https://forms.gle/rW9hwAqMrRubXbDH6. They can also choose to complete the optional question in the online form that articulates an idea for a research project on the topic of the workshop. It will help us to identify the suitable facilitator in the breakout discussion.
To foster a thriving community of scholars investigating digital businesses through the lens of classic strategic management questions, we have organized a series of popular PDWs at recent AOM conferences. Each workshop has consistently attracted over 200 engaged participants, underscoring sustained interest in how digital transformation and AI-enabled business models intersect with fundamental strategy concerns. Our past PDWs covered diverse themes, from corporate strategy (2020) and organizational governance (2021) to resources and capabilities (2022), fundamental issues in strategy (2023), value-based strategy (2024), and dynamic interactions in digital-age strategy (2025). As we embark on our seventh installment in 2026, we focus on the theme: "Competitive Advantage, Value Capture, and Monetization Strategy for Digital and AI-Enabled Firms." This theme addresses a broad spectrum of digital and AI phenomena, ranging from platforms and ecosystems to data- and model-driven products, and centers on the mechanisms through which firms create defensible advantage, appropriate value, and design monetization strategies in markets characterized by network effects, rapid learning, and low marginal costs. Our objective is to examine whether, and how, these digital- and AI-era conditions reshape classic constructs of competitive advantage, bargaining power, and value appropriation, and to catalyze new research agendas on pricing, contracting, platform governance, and strategic interaction in digital markets.
Contact us at StrategicManagementWorkshop@gmail.com for any questions and comments.
Sponsored by STR, CTO, ENT, OMT, TIM, IM & MC divisions
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Anparasan Mahalingam
Assistant Professor of Strategic Management
Whitman School of Management
Syracuse University
amahalin@syr.edu
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