Communication, Digital Technology, and Organization CTO

Dear colleagues,

I am pleased to share the recording of a recent research seminar delivered by Prof. Keith Brouthers at the Richard A. Chaifetz School of Business, Saint Louis University. The talk draws from our article: "Digital Standardization vs. Adaptation: Mitigating the Liability of Outsidership – A Literature Review."

In addition to reviewing the state of knowledge, the presentation highlights a forward-looking and timely research agenda on digital global strategy, platform ecosystems, and the liability of outsidership in digital markets.

The recording is now available here:
https://youtu.be/BYE0W0Hxs5E

Best,

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